Fatevobees was created from an idea of Pino Fattori, who was born in 1979 and has a university degree in Political Sciences and Economics. Since he was a child, he has had a special relationship with the earth, its fragrances, consistence and colours.
The son of farmers, he understood early the necessity to leave behind the modern ways of farming, which invests heavily in increasing quantity of products at the expense of quality.